Why your welding and fabrication business needs a website
Custom metal fabrication is a referral business until it is not. When a general contractor, property owner, or industrial facility manager needs a custom steel structure, gate, or equipment skid, they search online to find a qualified fabrication shop. A website with photos of your actual work, your certifications, and your material capabilities converts that search into an RFQ. Without one, you are invisible to the buyers who are not in your existing network.
This template is built for welding and fabrication shops that do serious structural and custom work. Displaying your AWS certifications, welding processes (MIG, TIG, stick, flux-core), plate thickness capabilities, and CNC cutting equipment shows industrial buyers that your shop can handle their project. A portfolio grid showing structural steel, custom railings, equipment skids, and architectural metalwork demonstrates range and quality.
Whether your shop focuses on structural steel, ornamental iron, process piping, or heavy equipment repair, your website should be as direct and capable as the work you do. Dark industrial design, bold typography, and real project photos communicate the skilled craftsmanship that separates a serious fabrication shop from a backyard welder. Get the quote inquiry before the competitor down the road does.
What's included
- Dark industrial design with forge orange
- Portfolio project showcase grid
- AWS certification and process display
- Structural and custom fabrication focus
Frequently Asked Questions
Is this welding company website template really free?
Yes, this welding company template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a welding and fabrication shop website include?
Your welding certifications (AWS CWI, D1.1 structural, D1.2 aluminum), processes (MIG, TIG, stick, flux-core, plasma), materials you work with, plate thickness capacity, CNC cutting capabilities, shop size, and project types. Include photos of actual finished work since fabrication is a visual trade. A quote request form that captures project type, material, and timeline helps you respond with relevant information. List the industries you serve: construction, oil and gas, agriculture, or manufacturing.
How do welding shops get commercial projects from their website?
Target searches like "custom metal fabrication [city]," "structural steel fabricator near me," and project-specific queries like "custom railings fabrication" or "equipment skid fabricator." General contractors and construction managers search for local fabricators frequently. A portfolio that shows structural steel, stairs, railings, and industrial equipment gives buyers confidence your shop has the experience. AWS certifications are searchable qualifications that qualify you for projects with certification requirements.
Should a welding shop show pricing on their website?
No for custom fabrication. Custom work is quoted by the hour, by the pound, or by the job depending on complexity. Instead, set expectations: mention your hourly shop rate range for repair work ($85-$150/hr is common for certified shops), note that structural projects are quoted after drawing review, and describe your typical lead times (2-4 weeks for most custom work). A clear RFQ process with a 24-48 hour quote turnaround is more valuable than a price list.
What certifications matter most for a welding business?
AWS Certified Welding Inspector (CWI) is the most recognized credential for quality assurance. D1.1 Structural Steel and D1.2 Aluminum certifications qualify you for certified structural work. ASME certifications matter for pressure vessel and piping work. For ornamental and architectural work, certifications matter less than portfolio quality. If you want to pursue pipeline work, API 1104 certification opens that market. Display your cert numbers and inspector credentials on your website since buyers verify them.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
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