Why therapists and counselors need a professional website
People searching for a therapist are often in a vulnerable moment. They want to find someone who understands their specific situation before they ever make contact. A therapist website that clearly communicates your specialties, approach, and personality lets potential clients determine if you are the right fit before picking up the phone. This self-selection process saves time for both therapist and client and leads to better therapeutic matches.
This template is built for licensed therapists, psychologists, and counselors in private practice. Listing your therapeutic approaches (CBT, EMDR, DBT, Gottman Method) helps clients who have done research on evidence-based treatments find someone with the right training. Insurance panel information and sliding scale policies address the financial questions that often prevent people from seeking help. A free 15-minute consultation reduces the risk of the first contact.
Whether your specialty is anxiety and depression, couples counseling, trauma, grief, or LGBTQ-affirming care, your website should feel as safe and welcoming as your office. Soft colors, generous white space, and warm typography create an environment that feels approachable. A clear process for getting started removes the uncertainty that keeps many people from taking the first step.
What's included
- Soft sage green and warm cream palette
- Common concern cards for navigation
- Sliding scale and insurance transparency
- Telehealth and in-person options
Frequently Asked Questions
Is this therapist / counselor website template really free?
Yes, this therapist / counselor template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a therapist website include?
Your credentials and license type (LCSW, LPC, MFT, PhD, PsyD), therapeutic modalities (CBT, EMDR, DBT, ACT, Gottman), specialties and population you work with (adults, couples, teens, LGBTQ+, trauma, anxiety), insurance panels you accept, self-pay rates, telehealth availability, whether you are accepting new clients, and how to schedule a first appointment. A brief personal statement about your approach helps clients feel they know you before reaching out. Include a crisis resources section prominently.
Should therapists show their rates on their website?
Yes. Hiding rates forces clients to make contact just to find out if therapy is financially possible. Show your self-pay session rate, note which insurance panels you accept, and if you offer a sliding scale, explain how it works and your range. This transparency builds trust and filters for clients who can commit to consistent sessions. Many clients have been burned by unexpected costs in healthcare, so upfront pricing is a significant trust signal.
How do therapists get new clients from their website?
Psychology Today profile and Therapist.com listings are the primary directories that drive traffic to therapist websites. Your website should complement these profiles with more personal detail. Target Google searches for your specific specialties: "EMDR therapist [city]," "anxiety therapist near me," "couples counselor [neighborhood]." Insurance company directories list in-network providers and drive significant referral traffic. Word-of-mouth from satisfied clients remains the most valuable source, but a professional website validates the referral.
What is the difference between telehealth and in-person therapy?
Telehealth therapy is conducted via secure video platform (Simple Practice, TherapyNotes, Doxy.me) and is as clinically effective as in-person for most conditions according to research. It offers scheduling flexibility and removes transportation barriers. In-person therapy is preferred by some clients for certain modalities (somatic therapies, EMDR) and for clients who find it harder to maintain focus at home. Many therapists offer both. Note on your website which modalities you offer in which format and your telehealth platform so clients know what to expect.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
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