Why your tattoo shop needs a website
Getting a tattoo is a big decision, and people research heavily before choosing an artist. They want to see your portfolio, understand your style, learn about your process, and feel confident you are the right person to permanently mark their body. Your website is where all that research happens -- and it needs to be as sharp as your work.
This template uses a bold, edgy dark aesthetic that matches the tattoo industry. The layout is built around your portfolio -- the single most important element of any tattoo artist's website. Artist profiles with style specializations, booking policies, and aftercare information round out the experience and reduce the back-and-forth messages that eat into your time.
Whether you are a solo artist, a multi-artist studio, or a shop that also offers piercings and body art, this template presents your work with the drama it deserves. Gallery layouts showcase individual pieces, artist pages help clients find their style match, and clear booking information streamlines the consultation process.
What's included
- Portfolio gallery for artwork
- Artist profiles and specialties
- Booking information and policies
- Aftercare instructions section
Frequently Asked Questions
Is this tattoo shop website template really free?
Yes, this tattoo shop template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a tattoo shop website include?
A portfolio gallery organized by style (traditional, blackwork, realism, fine line, etc.), artist profiles with their specialties and availability, booking information and policies (deposits, cancellations, age requirements), pricing guidance, aftercare instructions, and a contact or booking request form. The portfolio is by far the most important element.
How do tattoo artists get more clients from their website?
A well-organized portfolio is your best lead generator. Tag images with style names and keywords. Create separate gallery pages for each style -- this helps you rank for searches like "blackwork tattoo artist" or "fine line tattoo [city]." Google Business Profile with portfolio photos and reviews from satisfied clients drives local search visibility.
Should a tattoo website show pricing?
Show minimum prices or hourly rates. "Custom tattoos starting at $150" or "Hourly rate: $175/hr" gives clients a realistic expectation without committing to exact prices for custom work. Pricing transparency reduces the number of inquiries from people outside your price range and attracts serious clients.
How important is a portfolio for a tattoo website?
It is the entire reason people visit your site. Your portfolio is your resume, your sales pitch, and your brand identity all in one. Show your best work, organize it by style, and update it regularly. High-quality photos with good lighting and consistent backgrounds make your tattoos look as impressive online as they do in person.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.