Why your solar company needs a website
Homeowners considering solar do extensive research before contacting an installer. They compare companies, check credentials, understand financing options, and calculate potential savings. A solar installation website that answers these questions clearly and professionally will capture leads that competitors with generic sites miss.
This template is designed for solar installers who want to educate and convert. Energy savings projections help homeowners understand the financial benefits. Financing comparisons between purchase, loan, and PPA options let visitors find what works for their budget. And environmental impact stats appeal to customers motivated by sustainability as much as savings.
Whether you install residential rooftop systems, commercial arrays, or battery storage, this template presents your capabilities with technical credibility. The modern design signals innovation. Installation process timelines set realistic expectations. And NABCEP certification displays build trust with informed buyers who know to look for qualified installers.
What's included
- Energy savings projections
- Financing option comparisons
- Environmental impact statistics
- Installation process timeline
Frequently Asked Questions
Is this solar installation website template really free?
Yes, this solar installation template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a solar company website include?
Service descriptions for residential and commercial installation, battery storage options, financing comparisons (cash, loan, lease, PPA), the federal 30% tax credit explanation, your installation process step by step, NABCEP certifications and installer credentials, project photos with system sizes and estimated production, customer testimonials with actual savings numbers, and a free consultation request form.
How do solar companies get leads from their website?
Offer a free solar assessment or savings estimate as the primary CTA. Create educational content about solar incentives, tax credits, and ROI calculations. Target local searches like "solar installation [city]" and "solar panel cost [state]." Show real customer savings data. Address common objections (roof damage, cloudy days, resale value) in your FAQ. The solar buying cycle is long, so nurturing leads with useful information builds trust over weeks or months.
Should a solar website show system pricing?
Show enough to set expectations without overwhelming visitors. "Typical residential systems range from $15,000-$35,000 before incentives" gives context. Explain the 30% federal tax credit and any state incentives. Compare monthly loan payments to current electric bills. Show the 6-8 year typical payback period. Detailed pricing requires a site assessment, but giving ballpark numbers builds trust and pre-qualifies serious buyers.
How important is educational content for a solar website?
Extremely important. Solar is a significant investment and most homeowners need education before making a decision. Create content explaining how solar works, what affects system size, how net metering works, the difference between ownership and leasing, and what happens during a power outage with and without battery storage. This educational approach positions you as a trusted advisor rather than just another sales pitch.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.