Why your roofing company needs a website
When a homeowner has a leak, storm damage, or needs a roof replacement, they are spending thousands of dollars and trusting a contractor they have probably never met. Your website is where they decide whether you are trustworthy enough for that investment. A professional site with the right credentials, clear pricing, and real project photos can make or break that decision.
This template is built for roofing contractors. The strong, professional design in deep blues and grays conveys reliability and strength -- exactly the qualities homeowners look for in a roofer. The layout leads with trust signals (licenses, insurance, warranty information) and makes it easy to request a free estimate, which is the primary conversion action for roofing companies.
Whether you handle residential reroofsing, commercial roofing, storm damage repairs, or specialty work like metal or tile, this template organizes your services clearly. Financing options, insurance claim assistance, and maintenance plan displays help you compete on more than just price -- which is where the best roofing companies win.
What's included
- Service pricing with packages
- Storm damage & insurance claims
- Maintenance plans & financing
- Comprehensive estimate request form
Frequently Asked Questions
Is this roofing company website template really free?
Yes, this roofing company template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a roofing company website include?
Your services with pricing ranges, your license and insurance information, warranty details, financing options, before/after project photos, customer reviews, and a prominent free estimate form. If you handle insurance claims, highlight that process. Storm damage response and emergency repair availability should be easy to find.
How do roofing companies get leads from their website?
A free estimate offer is the primary lead generator for roofing websites. Make the estimate form prominent on every page. Target specific services in your content -- "roof replacement," "storm damage repair," "gutter installation" -- each brings in different search traffic. Google Business Profile with project photos and reviews is essential for local visibility.
Should a roofing website show prices?
Show price ranges or starting prices for common services. "Roof replacement from $8,000" or "Roof repair starting at $300" helps homeowners understand the investment and pre-qualifies your leads. Roofing projects are too variable for exact online pricing, but giving ballpark figures builds trust and reduces sticker shock during the estimate.
How important are project photos for a roofing website?
Very important. Before/after photos of completed jobs are the most convincing proof of your work quality. Drone shots of finished roofs look impressive and are easy to capture. Include the project scope, materials used, and location (neighborhood level) for each project. This builds confidence and helps with local SEO.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.