Why your real estate business needs a website
In real estate, you are the product as much as the properties you sell. Buyers and sellers choose an agent based on expertise, local knowledge, and trustworthiness -- and your website is where they evaluate all three. A polished, professional site with property listings and neighborhood expertise positions you as the go-to agent in your area.
This template is built for real estate agents and small agencies. The layout highlights what matters most to potential clients: featured listings, your service areas, agent profiles with contact information, and a clear value proposition. The professional design communicates the credibility that high-value transactions demand.
Whether you specialize in residential sales, buyer representation, luxury properties, or investment real estate, this template presents your business with the polish clients expect from someone handling their biggest financial decision. Property showcases, neighborhood guides, and a comprehensive FAQ section help build the trust that turns website visitors into listing appointments.
What's included
- Featured property listings
- Agent team profiles with contact info
- Service area neighborhoods
- Comprehensive FAQ section
Frequently Asked Questions
Is this real estate agency website template really free?
Yes, this real estate agency template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a real estate agent website include?
Featured property listings (even a few current ones establish credibility), your service areas with neighborhood knowledge, your bio with credentials and sales history, client testimonials, and a contact form for both buyers and sellers. If you specialize in a niche (first-time buyers, luxury, investment), make that clear on your homepage.
How do real estate agents get leads from their website?
Create content around your local expertise -- neighborhood guides, market updates, home buying tips specific to your area. Offer a free home valuation or buyer consultation as a lead magnet. Every page should have a clear call to action. Google Business Profile and reviews from past clients drive local search traffic to your site.
Do real estate agents need their own website or is Zillow enough?
You need your own website. Zillow and Realtor.com are lead generation platforms -- they sell your leads to other agents. Your own website is a space you control where leads come directly to you. It also builds your personal brand, showcases your expertise, and ranks for your name and local terms.
How important are client testimonials on a real estate website?
Extremely important. Real estate is a relationship business with high stakes. Testimonials from past buyers and sellers are the strongest trust signal you can have. Include the client name, the type of transaction, and specific details about their experience. Video testimonials are even more powerful if you can get them.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.