Why your pizza restaurant needs a professional website
When someone searches for pizza, they want to see the menu and hours before they decide where to order. A restaurant without a website — or with an outdated one — loses orders to competitors who make it easy to browse, order, or call. Your website is often the last thing a customer checks before placing an order or walking through your door.
This template is built for independent and artisan pizza restaurants that want to stand out from chain competition. Telling the story of your wood-fired oven, house-made dough, and local ingredient sourcing differentiates you from delivery-focused chains. A full digital menu with pricing removes the friction of calling to ask about options. Online catering inquiry forms capture event business that otherwise goes to chains with easier-to-find catering options.
Whether you serve classic Neapolitan pies, creative specialty pizzas, or a full Italian menu, your website should make the decision to order from you easy and obvious. Hours, delivery area, online ordering link or phone number, and a full menu are the minimum. Telling the story of what makes your pizza different — the oven, the dough, the ingredients — converts first-timers into regulars.
What's included
- Brick red and golden crust palette
- Printed restaurant menu styling
- Wood-fired oven story emphasis
- Catering package display
Frequently Asked Questions
Is this pizza shop website template really free?
Yes, this pizza shop template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Menu, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a pizza restaurant website include?
Your full menu with prices, hours, location and parking, phone number for orders, online ordering link if you offer it, delivery area and fees, catering information, and your story. Photos of actual pizzas are essential — professional food photography is worth the investment since it directly drives orders. Include your hours prominently on every page since "what time does this place close" is one of the most common restaurant searches. Google Business Profile with accurate hours is equally important.
Should a restaurant offer online ordering?
Yes, if the volume justifies it. Third-party platforms (DoorDash, Uber Eats, GrubHub) charge 15-30% commissions that eat into margins significantly. Direct online ordering through your website via Toast, Square, or Olo costs a flat fee and keeps the margin. Many pizzerias find that phone orders remain dominant for regular customers, but online ordering converts new customers who prefer not to call. A call-to-action that says "Order Online" or "Call to Order" with a prominent phone number covers both preferences.
How do local pizza restaurants compete with chain delivery?
On quality, story, and community. Chains compete on price and convenience — independent pizza competes on the product. Your wood-fired oven, house-made dough, local ingredients, and family ownership are differentiators that chains cannot replicate. Use your website to tell that story clearly. Loyalty programs that reward regular customers build repeat business. Local event sponsorships and community involvement create the goodwill that chains buy with advertising. Speed of delivery matters too — being within your delivery area matters more than having the largest radius.
What catering services should a pizza restaurant offer?
Pizza by the pie for office lunches and casual parties (min order 5-10 pizzas), full-service catering for events with setup and serving staff, pizza stations for weddings and receptions where guests customize toppings, and fundraiser nights where a percentage of sales benefits a local school or organization. Catering is high-margin compared to dine-in since there is no labor cost per table. Display catering minimums, lead time requirements, and a contact form for catering inquiries prominently on your website.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
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