Why your photography studio needs a website
For a photographer, your website is your portfolio, your storefront, and your booking engine all in one. It is the single most important marketing asset you own. When a couple searches for a wedding photographer or a family wants holiday portraits, they are judging your skill by how your website looks and how your work is presented.
This template takes a minimal, gallery-first approach that lets your photography do the talking. Clean layouts, generous white space, and thoughtful typography create a frame for your images rather than competing with them. The design disappears so your work can shine -- exactly what a photographer's website should do.
Whether you shoot weddings, portraits, headshots, families, or commercial work, this template organizes your offerings clearly. Session packages with pricing, a portfolio organized by category, and a booking inquiry form give potential clients everything they need to choose you and take the next step.
What's included
- Portfolio gallery layouts
- Session type packages
- Booking information
- Client preparation guides
Frequently Asked Questions
Is this photography studio website template really free?
Yes, this photography studio template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What pages should a photography website have?
A portfolio page organized by category (weddings, portraits, families, etc.), a services or pricing page with session packages, an about page that tells your story and shows your personality, and a contact page with a booking inquiry form. Many photographers also benefit from a blog where they share recent sessions -- it helps with SEO and keeps the site fresh.
How many photos should a photography portfolio website show?
Quality over quantity. Show 15-25 of your absolute best images per category. Clients make decisions fast -- a tight, curated portfolio is more impressive than hundreds of images to scroll through. Update your portfolio regularly to reflect your current skill level and style.
How do photographers get clients from their website?
SEO targeting specific services and locations ("wedding photographer in [city]", "newborn photography [area]") brings in organic leads. A clear pricing page reduces friction. A blog showcasing recent sessions keeps your site fresh for Google and gives you content to share on social media that links back to your site.
Should a photography website show prices?
This is debated in the photography community, but showing at least starting prices or package tiers tends to increase qualified inquiries. Clients who know your price range are more likely to book. Hiding prices can make potential clients feel like they cannot afford you (even if they can) and drives them to a competitor who is transparent.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.