Why your paving company needs a website to win more bids
Property owners and facility managers planning a driveway replacement or parking lot resurfacing research contractors online before requesting bids. A paving company website with before-and-after photos, licensing information, and a clear service list puts you in front of buyers who are ready to move forward. Without it, you rely entirely on referrals and yard signs for new business.
This template is built for asphalt paving contractors who handle residential driveways, commercial parking lots, and everything in between. Showing your fleet size, years in business, and project count builds immediate credibility. A before-and-after gallery of completed projects shows buyers the quality improvement they can expect. Sealcoating and striping add-ons expand the value of every project relationship.
Whether your strength is new construction paving, commercial lot maintenance programs, or residential driveway replacement, your website should close the gap between a search and a bid request. Free estimates are the standard call-to-action in paving and should be front-and-center. The dark asphalt aesthetic and direct messaging match the no-nonsense character of the paving industry.
What's included
- Dark asphalt design with orange accents
- Before/after project showcase
- Commercial and residential services
- Free estimate request form
Frequently Asked Questions
Is this paving company website template really free?
Yes, this paving company template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a paving company website include?
Before-and-after photos of completed driveways and parking lots, a full service list (new paving, repairs, sealcoating, striping, speed bumps), your fleet size and equipment, license and bond information, service area, and a free estimate form. Include residential and commercial sections separately since they are different buyers with different concerns. Maintenance program information for commercial clients (annual sealcoating contracts) is worth featuring since it generates recurring revenue.
How do paving companies get new customers from their website?
Target searches like "asphalt driveway paving [city]," "parking lot paving contractor," and "driveway sealcoating near me." Google Local Service Ads work well for paving since it is a high-intent, location-dependent search. Yard signs on active jobs generate neighborhood inquiries since neighbors watch driveway projects. Commercial paving requires direct relationships with property managers and facility directors supplemented by your website for credibility verification. Before-and-after photos on your Google Business Profile drive significant residential inquiries.
Should a paving company show pricing on their website?
Show approximate price ranges since buyers comparison-shop paving more than most trades. Residential asphalt driveways typically run $3-$7 per square foot installed. Sealcoating runs $0.15-$0.25 per square foot. Parking lot paving is priced by square foot plus mobilization. Showing ranges helps buyers budget without giving competitors your exact pricing. Always emphasize that final pricing requires a site visit and free estimate since asphalt thickness, base preparation, and access all affect cost.
What is the difference between paving, sealcoating, and resurfacing?
New paving installs a fresh asphalt surface on a prepared base. Resurfacing (overlay) installs a new layer of asphalt over an existing surface in good structural condition. Sealcoating applies a protective liquid seal over existing asphalt to slow oxidation and prevent water infiltration. Crack filling repairs individual cracks before sealcoating. Most paving companies offer all four services. Your website should explain each clearly since homeowners often do not know which service their driveway needs and search for guidance before calling for an estimate.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
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