Why your massage or spa business needs a website
People book a massage when they are stressed, in pain, or ready to treat themselves. In that moment, they are searching online and choosing based on what feels right. Your website needs to communicate relaxation and professionalism before they ever step through your door. A calming, well-designed site does half the selling for you.
This template uses a tranquil palette of sage greens and dusty roses with organic shapes that mirror the feeling of a spa experience. The layout leads with your service menu and pricing -- the two things clients look at first -- followed by therapist profiles and package options that encourage longer visits and repeat bookings.
Whether you are a solo massage therapist, a day spa, or a medical massage clinic, this template helps you present your services with the polish your clients expect. Gift certificate sections, membership programs, and package deals are all built into the layout because they are proven revenue drivers for spa businesses.
What's included
- Full service menu with pricing
- Spa packages and memberships
- Therapist profiles with specialties
- Gift certificate section
Frequently Asked Questions
Is this massage therapy / spa website template really free?
Yes, this massage therapy / spa template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a massage or spa website include?
A complete service menu with descriptions, duration, and pricing. Therapist profiles with specializations and credentials. Information about your facility (photos of treatment rooms help). An easy booking method (online scheduling or phone). Gift certificate purchasing. If you offer packages or memberships, display the value clearly.
How do massage therapists get new clients online?
Google Business Profile with complete information and strong reviews. A website that lists specific services (not just "massage" but "deep tissue massage," "prenatal massage," "sports massage") to capture specific searches. Introductory offers for first-time clients. Gift certificates drive referrals naturally.
Should a spa website offer online booking?
Yes. Online booking increases appointments significantly because clients can book at any time, not just during business hours. Many clients book massages in the evening when they are finally relaxing and thinking about self-care. Tools like Vagaro, Acuity, or MassageBook integrate easily with any website.
How important are gift certificates for a spa business?
Gift certificates can account for 15-25% of a spa's revenue and they are the number one way new clients discover your business. Make them easy to purchase on your website, especially before holidays. Every gift certificate sold is a potential new regular client walking through your door.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.