Why your insurance agency needs a website
Most people start their insurance search online. They compare agencies, read reviews, and look for someone who can explain coverage in plain language. If your agency does not have a professional website, you are invisible to these prospects. They will end up with a national carrier or a competitor who does have a web presence.
An insurance agency website needs to do two things well: build trust and make it easy to request a quote. This template does both. The professional navy-and-gold design signals stability and experience. Clear coverage descriptions help visitors understand what they need. And prominent quote request forms on every page make it simple for prospects to take the next step.
Whether you are an independent agency representing multiple carriers or a captive agent, this template positions you as the knowledgeable local expert. Team profiles with credentials, a clear claims process, and industry-specific content help differentiate you from faceless online quote tools.
What's included
- Coverage type showcases with detail pages
- Quote request form with coverage selector
- Team profiles with specializations
- Claims process and trust indicators
Frequently Asked Questions
Is this insurance agency website template really free?
Yes, this insurance agency template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Coverage, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should an insurance agency website include?
At minimum: a homepage that establishes trust and lists coverage types, detailed pages for each coverage category (home, auto, life, business), team profiles with licensing credentials, a quote request form, and contact information with office hours. Listing the carriers you represent and explaining the independent agency advantage are also valuable for educating prospects.
How do insurance agencies get leads from their website?
The most effective approach is making quote requests as easy as possible. Include a quote form on every page, not just the contact page. Create dedicated landing pages for each coverage type. Add trust signals like carrier logos, years in business, and client testimonials. Blog about insurance topics your prospects are searching for, like "how much life insurance do I need" or "what does renters insurance cover."
Should an insurance website show pricing?
Insurance pricing is too variable to list specific rates, but you can show ranges or examples. Statements like "homeowner policies starting at $X/year" or "average savings of $X when bundling" set expectations without boxing you in. The goal is to get prospects to request a personalized quote, so focus on making that process simple.
How important are reviews for an insurance agency website?
Extremely important. Insurance is a trust-based purchase. Prospects want to know you will be there when they need to file a claim. Display Google reviews, testimonials from long-term clients, and specific stories about claims you helped resolve. A testimonial about a great claims experience is worth more than any marketing copy you could write.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.