Why your hair salon needs a website
Choosing a hairstylist is personal. People want to see your work, understand your style, and feel confident before they book. Your Instagram might show off some great cuts, but a dedicated website gives potential clients the full picture -- services, pricing, stylist specialties, and how to book -- all in one place they can trust.
A salon website needs to feel as polished as the experience you deliver. This template uses a modern, chic design with elegant typography and a sophisticated color palette that signals quality. The layout is built around what salon clients care about most: your service menu with transparent pricing, your team with their individual specialties, and an easy path to booking.
Whether you are an independent stylist, a boutique salon, or a multi-chair operation, this template presents your business beautifully. Before/after galleries showcase your best work, stylist profiles help clients find their match, and clear calls to action drive bookings without feeling pushy.
What's included
- Service menu with pricing
- Stylist profiles and specialties
- Before/after gallery
- Online booking emphasis
Frequently Asked Questions
Is this hair salon website template really free?
Yes, this hair salon template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a hair salon website include?
A complete service menu with pricing, stylist profiles with photos and specialties, a gallery of your best work (before/after shots are especially effective), your location with hours, and a booking link or button. If you use a booking platform like Vagaro, Fresha, or Square, link directly to it so clients can book in a few taps.
Should a hair salon list prices on their website?
Yes. Price transparency is one of the top things salon clients look for online. Even if your prices vary by stylist level or hair length, showing starting prices or price ranges sets expectations and builds trust. Clients who know pricing upfront are more likely to book and less likely to be surprised at checkout.
How do hair salons get new clients from their website?
A strong portfolio is your best marketing tool. Post your best work regularly. Make booking as easy as possible -- ideally one click from any page. Collect and display Google reviews. Target specific services in your content like "balayage," "keratin treatment," or "bridal hair" to appear in searches from clients looking for exactly what you offer.
Do I need a website if my salon is already on Instagram?
Instagram is great for showcasing your work, but it is not a complete online presence. You cannot control the algorithm, you cannot add a full service menu with pricing, and potential clients often want more information than a feed can provide. Your website is the hub -- Instagram feeds into it, but the website is what closes the booking.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.