Why your gym needs a website
People looking for a gym or CrossFit box are comparing options before they ever walk through your door. They want to see your facility, understand your programming, check class schedules, and compare membership pricing. A website that answers these questions with confidence and energy is what gets them to sign up for that free trial instead of scrolling to the next option.
A great gym website reflects the intensity and community that members experience inside. Your programming philosophy, coach credentials, class schedule, and membership options should all be clearly presented. Potential members are evaluating whether your gym matches their fitness level and goals. Detailed program descriptions, coach bios with certifications, and member transformation stories build the trust and excitement that drive signups.
This template is built for gyms that take training seriously. The dark, industrial design matches the atmosphere of a real training facility. Membership comparison tables make pricing transparent, class schedules help prospects plan their week, and a frictionless free trial form captures leads while their motivation is high. Whether you run a CrossFit box, Olympic lifting gym, or functional fitness facility, this template projects the raw energy your members expect.
What's included
- Class schedule with weekly programming grid
- Membership tier comparison table
- Coach profiles with certifications
- Free trial signup form with fitness experience fields
Frequently Asked Questions
Is this gym / crossfit website template really free?
Yes, this gym / crossfit template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Programs, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a gym or CrossFit website include?
Class schedule with times and types, membership pricing with clear tier comparisons, coach bios with certifications and specialties, facility photos showing equipment and training areas, program descriptions explaining what each class involves, a free trial or intro offer signup form, and member testimonials or transformation stories. The class schedule and pricing are the two most-visited pages on any gym website.
How do gyms get new members from their website?
Offer a free trial or intro week prominently on every page. Create dedicated pages for each program type targeting searches like "CrossFit gym," "Olympic lifting classes," and "HIIT training." Showcase real member results and community events. Collect Google reviews from happy members. Make your class schedule and pricing immediately accessible without requiring visitors to call or visit first.
Should a gym website show membership pricing?
Yes. Hiding pricing frustrates potential members and suggests you are not confident in your value. Show all membership tiers with clear comparison tables. Highlight what is included at each level. If you offer a free trial, make it the primary call-to-action. Transparent pricing pre-qualifies leads and reduces tire-kickers, letting your staff focus on members who are ready to commit.
How important is the class schedule on a gym website?
It is one of the most important pages. Potential members need to see if classes fit their work schedule before they will consider joining. Display a clean weekly grid showing class types, times, and coaches. Make it easy to read on mobile since many people check schedules from their phones. If you use booking software, link directly to it from the schedule for a frictionless experience.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.