Why your florist business needs a website
Flowers are emotional purchases -- weddings, anniversaries, sympathy, celebrations. When someone is looking for a florist, they want to see your style, your arrangements, and whether you can handle their specific occasion. Your website is your portfolio, your shop window, and your booking system all in one.
This template uses a romantic, garden-inspired design with natural tones that complement your floral work rather than competing with it. The layout showcases everyday arrangements, wedding and event florals, and subscription services -- the three revenue pillars for most modern florists.
Whether you are a boutique floral designer, a full-service flower shop, or a wedding specialist, this template presents your artistry beautifully. Arrangement galleries, event portfolio sections, and workshop listings help you attract customers across every segment of your business -- from a $50 bouquet to a $5,000 wedding installation.
What's included
- Everyday arrangement pricing tiers
- Wedding and event florals sections
- Subscription service plans
- Workshop and class offerings
Frequently Asked Questions
Is this florist website template really free?
Yes, this florist template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a florist website include?
A gallery of your best arrangements organized by occasion (everyday, wedding, sympathy, events), pricing for standard arrangements and packages, your delivery area, ordering information, and a contact form for custom requests. If you offer subscriptions, workshops, or wedding consultations, give each its own section or page.
How do florists get more orders from their website?
Target specific occasions in your content -- "wedding flowers," "sympathy arrangements," "birthday bouquet delivery." Google Business Profile with photos of your arrangements drives local searches. Seasonal marketing around Valentine's Day, Mother's Day, and prom season should be planned in advance with dedicated pages or sections on your site.
Should a florist website offer online ordering?
For everyday arrangements and standard bouquets, yes. The ability to order flowers online and schedule delivery is increasingly expected. For weddings and custom events, a consultation request form is more appropriate. You do not need to build a full e-commerce system -- a curated selection of orderable arrangements with a simple checkout works well.
How important is photography for a florist website?
It is the most important element. Flowers are a visual product and your photos are what sell them. Shoot arrangements in natural light against clean backgrounds. Show scale (a person holding a bouquet, a centerpiece on a table). For weddings, photograph the full setup in the venue. Update your gallery seasonally to reflect what is currently available.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.