Why your flooring business needs a website that shows the materials
Flooring is one of the most visually driven purchase decisions homeowners make. Before calling a flooring company, they spend hours looking at photos of wood species, plank widths, tile patterns, and carpet textures. A website with a clear material showcase, real project photos, and free consultation offer positions your business as the obvious choice for homeowners who are already sold on upgrading their floors and just need to find the right installer.
This template is built for flooring installation companies that want to move beyond referrals and generic contractor listings. Organized by flooring type — hardwood, LVP, tile, carpet, and refinishing — your services are easy to browse. Free in-home consultation removes the biggest friction point in the sales process. CFI certification and brand partnerships (Shaw, Mohawk, Mirage) signal quality to buyers comparing multiple installers.
Whether your strength is hardwood installation and refinishing, waterproof luxury vinyl plank for kitchens and bathrooms, large-format tile, or commercial carpet, your website should make it easy to see the options, understand the process, and book a time to get started. The material-forward editorial design of this template puts your product front and center, because beautiful floors sell themselves when customers can see them clearly.
What's included
- Material swatch showcase grid
- Editorial Gloock serif typography
- Free in-home consultation emphasis
- Hardwood, LVP, tile, carpet, and refinishing
Frequently Asked Questions
Is this flooring company website template really free?
Yes, this flooring company template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Flooring, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a flooring company website include?
A product showcase organized by flooring type with photos of installed examples, free consultation offer with an easy booking form, your service area, installation capabilities (nail-down, glue-down, floating), brands you carry, warranty information, and reviews. Include a flooring care guide since maintenance content attracts organic search traffic from existing floor owners who may be ready for an upgrade or refinishing. Show before-and-after refinishing photos if you offer that service.
How do flooring companies get customers from their website?
Target searches like "hardwood floor installation [city]," "LVP flooring contractor near me," and material-specific queries like "engineered hardwood installer" or "tile installer for bathroom." Houzz is an important platform for flooring alongside your website. Free in-home consultation is a strong call-to-action since buyers want to see material samples in their own lighting. Google Shopping campaigns for specific flooring products can drive high-intent traffic from buyers who already know what they want.
Should a flooring company show pricing on their website?
Show ranges by flooring type since buyers use price to determine if you are in their budget before contacting you. Hardwood installation runs $6-$12 per square foot for labor plus material cost. LVP is $3-$7 per square foot installed. Tile work ranges from $8-$20 per square foot depending on pattern complexity. Refinishing typically runs $3-$5 per square foot. Material costs vary widely, which is why a free in-home consultation that includes a material quote is a strong offer that sets accurate expectations.
What certifications matter for a flooring installer?
CFI (Certified Flooring Installer) is the most recognized professional credential and signals training and quality standards to buyers. NWFA (National Wood Flooring Association) membership and installation certification is important for hardwood specialists. Manufacturer certifications from Shaw, Mohawk, and COREtec qualify you for their professional installer programs and warranties. State contractor licensing requirements vary but should be displayed prominently. FloorScore certification for low-VOC products matters to health-conscious buyers.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
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