Why your fitness business needs a website
People looking for a personal trainer or fitness studio do not just want to see a price list. They want to know if you are the right fit for their goals. Are you results-oriented or community-focused? Do you train beginners or athletes? Your website answers these questions and helps the right clients find you.
A fitness website needs to inspire action. This template uses a dark, high-energy design with bold accents that communicates intensity and results. The layout puts transformation photos, trainer credentials, and pricing front and center -- the three things that convince someone to commit to a fitness program.
Whether you run a personal training studio, a group fitness facility, or an online coaching business, this template presents your offerings professionally. Training package tiers, free assessment booking, and certification displays all work together to convert visitors into paying clients.
What's included
- Training package pricing tiers
- Trainer profiles with certifications
- Before/after transformation gallery
- Free assessment booking form
Frequently Asked Questions
Is this personal trainer / fitness studio website template really free?
Yes, this personal trainer / fitness studio template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a personal trainer website include?
Your certifications and training philosophy, the programs you offer with pricing, client transformation photos and testimonials, a booking or consultation form, and information about your facility or training location. A free assessment offer is one of the most effective ways to generate leads from your website.
How do personal trainers get clients from their website?
Offer a free consultation or assessment as your primary call to action. Transformation photos with real results build credibility. Write content targeting specific goals -- "weight loss personal trainer," "strength training for beginners," "post-pregnancy fitness" -- to capture people searching for exactly what you offer.
Should a fitness website show pricing?
Yes. Fitness is a considered purchase and people want to know the investment before they reach out. Display your package tiers clearly so prospects can self-select the right option. Hidden pricing creates friction and loses leads to competitors who are transparent about costs.
How important are transformation photos on a fitness website?
They are your strongest selling tool. Real before/after photos with client stories prove your results better than any marketing copy. Always get client permission, use consistent lighting and positioning, and include the timeframe and program used. Even three or four strong transformations can dramatically increase inquiries.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.