Why event planners need a website portfolio that wins clients before the first call
Couples and corporate clients searching for event planners make their shortlist almost entirely based on online research. They look at your portfolio, read about your experience, and evaluate whether your aesthetic matches their vision — before ever reaching out. A beautifully designed website with portfolio images, clear service descriptions, and specific pricing ranges converts browsers into inquiry submissions from qualified clients who are already sold on your style.
Event planning websites compete on three things: aesthetic alignment (does your design sense match the client's vision?), credibility (years of experience, event count, notable venues), and clarity (what exactly do you do, what does it cost, what is the process?). Vague service descriptions that say "we handle everything" without specifics are less effective than clearly tiered offerings that let clients self-select: full-service planning for couples who want hands-off planning, partial planning for those with a venue already booked, and day-of coordination for DIY planners who just need execution support.
Corporate event planning deserves its own distinct presentation — corporate clients evaluate differently than wedding clients. They need specifics on your ability to handle AV and production, corporate catering logistics, executive expectations, and confidentiality. If you work both markets, consider separate sections or even separate pages for wedding and corporate event services, each speaking directly to the decision-makers in that segment.
What's included
- Dusty rose and champagne gold palette
- Editorial Marcellus SC small caps typography
- Portfolio gallery with warm gradient blocks
- Service tiers from full-service to day-of coordination
Frequently Asked Questions
Is this event planner website template really free?
Yes, this event planner template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What is the difference between a wedding planner and a day-of coordinator?
A full-service wedding planner handles everything from the beginning: venue search, vendor selection and negotiation, budget management, design and styling, and complete coordination from planning through the wedding day. This typically costs $3,000-$8,000+ and spans 12-18 months of involvement. A day-of coordinator (more accurately called a month-of coordinator) steps in 4-6 weeks before the wedding to review contracts, create timelines, and manage vendor logistics on the wedding day itself. Cost is typically $1,000-$2,500. Partial planning falls between: the planner assists with specific elements (venue, catering, flowers) while the couple handles others.
How far in advance should you hire an event planner?
For weddings at popular venues, 12-18 months in advance is standard — particularly if you want Saturday dates at sought-after venues that book 18+ months out. The planner needs time to secure your preferred vendors before they are booked by other clients. For social events (milestone birthdays, anniversaries, galas), 3-6 months is typically sufficient. Corporate events can often be planned in 6-12 weeks if the event is under 200 people and the venue is flexible. For very large corporate conferences or destination events, 9-12 months is advisable. Contact planners early and ask specifically about their current availability before discussing your event in detail.
How do event planners charge for their services?
Common pricing models: flat fee (agreed in advance regardless of vendor costs — most transparent), percentage of total event budget (10-20% of all vendor costs — scales with budget but misaligns incentives), hourly rate ($75-$200/hour — best for partial services or consulting), and vendor commission (planner receives kickbacks from recommended vendors — least transparent and potentially conflicting). Ask any planner you interview exactly how they are compensated, whether they receive commissions or referral fees from vendors, and whether their fee is inclusive of all services or if additional costs apply. Fee-only planners with no vendor commissions provide the clearest alignment with your interests.
What should I ask an event planner before hiring them?
Essential questions: How many events do you manage simultaneously? (Over 2-3 weddings per weekend with the same lead planner is a red flag.) Who specifically will be my day-of contact? Do you carry liability insurance? Can you provide references from clients with similar budgets and event types? What is your cancellation and postponement policy? How do you handle vendor disputes or emergencies on the event day? Do you have a backup if you are sick or have an emergency? What technology or tools do you use for budget tracking and timeline management? The answers reveal as much about their professionalism and operational systems as the portfolio does about their aesthetic.
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