Why your dermatology practice needs a website
Patients researching dermatologists want to know three things: what conditions you treat, what your credentials are, and whether you accept their insurance. A professional website that answers these questions clearly converts searchers into booked appointments. Without one, patients default to whoever appears first on ZocDoc or Google with the most reviews.
Dermatology sits at the intersection of medical and cosmetic care, and your website needs to serve both audiences. Medical patients want to know you are board-certified and experienced with their condition. Cosmetic patients want to see results and understand pricing. This template handles both with separate service sections, provider credentials, and a clean design that communicates clinical expertise.
This template is built for practices that want to attract both medical and cosmetic patients. Clear treatment descriptions help patients understand what to expect. Provider profiles with board certifications build trust. And a streamlined appointment request form reduces the friction between finding your practice and booking a visit.
What's included
- Treatment categories with pricing
- Provider profiles with board certifications
- New patient intake information
- Insurance and payment details
Frequently Asked Questions
Is this dermatology clinic website template really free?
Yes, this dermatology clinic template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a dermatology website include?
A comprehensive list of conditions treated and procedures offered, organized by category (medical, cosmetic, surgical). Provider profiles with board certifications, training, and specialties. Before-and-after galleries for cosmetic procedures. Insurance information and new patient forms. An online appointment request system. Information about your facility and technology is also valuable for patients evaluating their options.
Should a dermatology practice list cosmetic pricing?
Yes, at least ranges or starting prices. Cosmetic dermatology patients are often comparing options and want to know if your practice fits their budget before calling. List per-unit Botox pricing, filler ranges, laser treatment starting costs, and package deals. Medical dermatology pricing is harder to list since it depends on insurance, but noting which insurances you accept is essential.
How do dermatology practices attract new patients online?
Create content targeting specific conditions and treatments people search for: acne treatment, skin cancer screening, Botox, eczema treatment. Optimize your Google Business Profile with photos and reviews. Before-and-after galleries for cosmetic procedures drive significant traffic and conversions. Patient reviews mentioning specific treatments help you rank for those searches.
How important is a skin cancer screening page on a dermatology website?
Very important. Skin cancer screening is one of the most searched dermatology terms, and many patients specifically look for a dermatologist for this reason. A dedicated page explaining who should get screened, what the process involves, and how often to return builds both trust and search visibility. It also positions your practice as a medical authority, not just a cosmetic provider.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.