Why your custom woodworking business needs a professional website
Homeowners investing in custom cabinetry or built-ins are making a significant purchase decision. Before they call anyone, they look at photos of finished work, read about materials and construction methods, and try to understand if the shop's aesthetic matches their vision. A portfolio-forward website with real project photos, material details, and genuine craftsmanship story converts that research into an inquiry.
This template is built for custom cabinet shops, woodworking studios, and furniture makers who want to attract clients who value quality over price. Showcasing your joinery methods (dovetail, mortise and tenon), wood species selection, and finishing options demonstrates expertise to buyers who have done their research. Clear lead times and a design consultation offer sets realistic expectations and filters out buyers looking for stock cabinets.
Whether your specialty is custom kitchen cabinetry, built-in shelving, bathroom vanities, or handcrafted furniture, your website should look as refined as the work you produce. Warm wood tones, editorial serif typography, and a clean portfolio create the impression of a premium studio. Free design consultations lower the barrier to the first conversation with serious buyers who are ready to invest in handcrafted quality.
What's included
- Warm walnut and maple color palette
- Portfolio grid with project types
- Wood species and joinery details
- Project inquiry with budget range
Frequently Asked Questions
Is this cabinet & woodworking website template really free?
Yes, this cabinet & woodworking template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should a custom woodworking website include?
A strong portfolio organized by project type (kitchens, built-ins, furniture, vanities), details about your construction methods (solid wood vs. plywood, joinery types, hardware brands), wood species you work with, your finishing process, lead times, and how to start a project. Pricing transparency around the consultation process and rough price ranges by project type helps buyers self-qualify. Testimonials that mention specific project types and outcomes are more valuable than generic praise.
How do custom cabinet makers find new clients from their website?
Target searches like "custom kitchen cabinets [city]," "built-in bookcase builder," and "custom woodworker near me." Houzz is an important platform for woodworking alongside your website since homeowners browse it for design inspiration. Instagram can drive significant traffic if you document your builds. Kitchen and bath designer referrals are a major source for cabinetmakers — list your willingness to work with designers. Interior designer and home builder partnerships are worth cultivating for steady project flow.
Should a custom woodworking shop show pricing on their website?
Show starting prices or price ranges by project type since buyers need to know if custom work is in their budget before contacting you. Custom kitchen cabinets typically range from $500-$1,500 per linear foot depending on wood species, complexity, and hardware. Built-ins run $300-$800 per linear foot. Custom furniture varies widely. Showing these ranges upfront saves everyone time. Always note that final pricing requires measurements and design details, and offer a free consultation to get started.
How long should a custom cabinet project take from inquiry to installation?
A typical custom cabinet project runs 8-16 weeks from signed contract to installation. Design and approval takes 2-4 weeks, shop production takes 4-8 weeks depending on complexity and queue depth, and installation takes 2-5 days for a kitchen. Lead times stretch during busy seasons (spring and fall renovation season). Communicating lead times clearly on your website sets expectations and helps buyers plan renovation timelines. Buyers who need work done in 3 weeks are not your customers.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
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