Why your acupuncture practice needs a professional website
People searching for acupuncture are often dealing with chronic pain, stress, fertility challenges, or conditions that conventional medicine has not fully resolved. They are motivated buyers who research thoroughly before booking. A website that explains your training, your treatment approach, and the conditions you treat well converts this research intent into appointments.
This template is built for licensed acupuncturists, DAOM practitioners, and traditional Chinese medicine clinics. Displaying your NCCAOM certification, state license, and specialty training (fertility, oncology acupuncture, cosmetic acupuncture) identifies you as qualified to potential patients who are comparing options. Insurance acceptance information removes the financial barrier that prevents many people from trying acupuncture for the first time. A conditions-treated grid helps patients quickly identify if you address their specific concern.
Whether your practice focuses on pain management, stress and anxiety, fertility support, cosmetic acupuncture, or general wellness, your website should communicate the depth of your training and the breadth of conditions you treat. Eastern-inspired design, refined typography, and calm aesthetics reinforce the healing environment you provide. A clear new patient process and easy appointment booking convert browsers into first-time patients.
What's included
- Deep teal and warm gold palette
- Classical Cardo serif typography
- Conditions treated grid
- Insurance and TCM credentials display
Frequently Asked Questions
Is this acupuncture website template really free?
Yes, this acupuncture template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What should an acupuncture website include?
Your credentials (LAc, DAOM, NCCAOM board certification), state license, specialties, conditions you treat, insurance panels accepted, self-pay rates, what to expect at a first visit, and how to book an appointment. A list of common conditions treated (pain, anxiety, fertility, insomnia, migraines) helps patients self-identify. Explain your diagnostic process (tongue and pulse diagnosis in TCM) and treatment approach. Herbal medicine services and other modalities (cupping, gua sha) expand the perceived value of your practice.
Does insurance cover acupuncture?
Coverage varies significantly by insurance plan and state. Medicare now covers acupuncture for chronic low back pain as of 2020. Many major commercial insurers (Aetna, BCBS, United, Cigna) cover acupuncture for specific conditions. List the insurance panels you are credentialed with on your website and note which conditions are most commonly covered. Be clear that coverage varies by plan and that patients should verify benefits before their first visit. Acupuncture HSA/FSA eligibility is worth noting since many patients use these accounts.
How many acupuncture sessions are typically needed?
Acute conditions often improve in 4-6 sessions. Chronic conditions typically require 8-12 initial sessions with maintenance treatments thereafter. Fertility support varies widely depending on the patient's situation. Explain treatment frequency expectations on your website — twice weekly initially for some conditions, weekly for others. A package pricing option (buy 8 sessions, save 10%) encourages patients to commit to the full course of treatment and improves outcomes. Set realistic expectations while remaining encouraging.
What is the difference between LAc, DAOM, and OMD credentials?
LAc (Licensed Acupuncturist) is the standard state licensure requiring a master's degree (MSAOM or equivalent) and passage of NCCAOM board exams. DAOM (Doctor of Acupuncture and Oriental Medicine) is a clinical doctorate representing advanced training beyond the master's level. OMD (Doctor of Oriental Medicine) is a title used in some states for practitioners with doctoral-level training, though not universally recognized. NCCAOM board certification is the national standard for competency. Display your credentials clearly since patients increasingly research provider qualifications before booking.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
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