Why your accounting firm needs a website
Potential clients searching for an accountant or tax preparer are comparing options online before they ever pick up the phone. They want to see your credentials, understand your services, and get a sense of whether you are the right fit for their financial situation. A professional website is where that evaluation happens, and firms without one are losing clients to competitors who have invested in their online presence.
A good accounting website does more than list services. It builds confidence by showcasing CPA credentials, explaining your approach to tax planning and bookkeeping, and making it easy to understand pricing. Clients want to know what to expect before their first meeting. Clear service pages, transparent pricing ranges, and a straightforward consultation booking process remove the friction that keeps prospects from reaching out.
Whether you specialize in individual tax returns, small business accounting, payroll services, or comprehensive financial advisory, your website should position you as the knowledgeable, approachable professional that clients are looking for. This template organizes your services clearly, highlights your team credentials, and makes scheduling a consultation simple and professional.
What's included
- Individual and business tax preparation pages
- Bookkeeping and payroll service details with pricing
- Team credentials and CPA qualifications display
- Consultation scheduling and client intake form
Frequently Asked Questions
Is this accounting / tax prep website template really free?
Yes, this accounting / tax prep template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
What pages should an accounting firm website have?
At minimum: a homepage that establishes credibility, an about page with team bios and CPA credentials, a detailed services page covering tax preparation, bookkeeping, payroll, and advisory services with pricing ranges, and a contact page with a consultation request form. A blog with tax tips and deadline reminders also performs well in search and demonstrates expertise.
How do accounting firms get clients online?
Create detailed service pages targeting specific searches like "small business tax preparation," "bookkeeping services," and "IRS audit representation." Publish seasonal content around tax deadlines. Collect Google reviews from satisfied clients. List your firm on directories like the AICPA finder. Local SEO with a complete Google Business Profile is essential since most clients want a local accountant they can meet with.
Should an accounting website show pricing?
Show starting prices or price ranges. Potential clients comparison shop for accounting services, and hiding pricing creates friction. "Individual tax returns from $250" or "monthly bookkeeping from $300" helps clients self-qualify and positions your firm as transparent. You can always provide custom quotes for complex situations, but baseline pricing builds trust.
How important are credentials on an accounting website?
Essential. CPA designations, state licenses, professional memberships (AICPA, state CPA societies), and continuing education signal competence and trustworthiness. Display these prominently on your about page and homepage. Clients are trusting you with their financial information and tax obligations, so credentials are a primary factor in their decision.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.