Free Upholstery Website Template
An artisan, textured upholstery template in leather brown, antique gold, and linen tones. Coustard serif headings with Cabin body text, service breakdowns with fabric galleries, before-and-after showcases, and a project inquiry form for upholstery shops and furniture restoration services.
Why upholstery shops need a website that showcases craftsmanship and attracts quality projects
Upholstery is a skilled trade where the quality of the work speaks volumes, but only if potential customers can see it. Your website is the most effective way to showcase your craftsmanship to people who are deciding whether to reupholster a beloved piece of furniture or replace it with something new. Before-and-after photos are the single most persuasive element on an upholstery website. Show the transformation from worn, stained, or outdated upholstery to a beautifully restored piece. Include a variety of project types: dining chairs, sofas, armchairs, antique pieces, automotive interiors, boat cushions, and commercial seating. Each project photo should include a brief description of the work performed, the fabric chosen, and any structural repairs that were part of the job. This portfolio approach lets visitors see the range of your capabilities and find examples similar to the piece they want to have done. Organize your gallery by category so visitors can quickly find relevant examples.
Fabric selection is often the most overwhelming part of the upholstery process for customers, and your website can make this easier. Showcase the types of fabrics you work with, from performance fabrics for families with kids and pets to luxury velvets and leathers for formal pieces. Explain the differences between fabric types in practical terms: durability ratings, cleaning requirements, fade resistance, and suitability for different uses. If you partner with specific fabric suppliers, feature their collections and link to their fabric libraries so customers can browse options before their consultation. Include guidance on how to choose the right fabric for different applications. A dining chair needs a different fabric than a family room sofa, and a boat cushion requires marine-grade materials that resist moisture and UV damage. This educational content positions you as an expert guide, not just a service provider, and helps customers make confident decisions.
Pricing transparency is a challenge in upholstery because every job is different, but your website should give visitors enough information to understand the general cost range and value proposition. Many people assume that reupholstering is more expensive than buying new furniture, and for mass-produced pieces, that may be true. But for quality furniture with solid wood frames, antique pieces with sentimental value, or custom-sized items, reupholstering is often the smarter investment. Help visitors understand this on your website. Provide price ranges for common projects: dining chair seats, dining chair full reupholstery, armchairs, sofas, and sectionals. Explain what factors affect the price, including fabric choice, the complexity of the piece, the condition of the frame and cushions, and any structural repairs needed. A detailed quote request form that asks about the piece type, dimensions, current condition, and whether they have selected a fabric helps you provide accurate estimates and filters out price shoppers who are not serious about the project.
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What's included
- Leather brown with antique gold and linen warm accent palette
- Coustard serif heading with Cabin clean body typography
- Service breakdowns with fabric galleries and before-and-after showcases
- Project inquiry form with furniture type, fabric preference, and photo upload fields
Frequently Asked Questions
Is this upholstery website template really free?
Yes, this upholstery template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
How much does it cost to reupholster a sofa?
Reupholstering a standard three-seat sofa typically costs $1,500 to $4,000, depending on several factors. The biggest variable is fabric cost, which can range from $20 per yard for a basic cotton or polyester to $100 or more per yard for designer fabrics, performance textiles, or leather. A standard sofa requires 12 to 16 yards of fabric. Labor costs depend on the complexity of the piece, including the number of cushions, whether the arms and back are tufted or pleated, and the overall construction. Simple, clean-lined sofas cost less to upholster than pieces with rolled arms, button tufting, or skirts. If the frame needs repair, springs need retying, or the cushion foam needs replacing, those add to the total. Foam replacement alone can add $200 to $500 depending on cushion size and density. Despite the cost, reupholstering a well-built sofa is often a better value than buying a new one of comparable quality, especially for solid hardwood frames that will last decades with new upholstery.
How long does an upholstery project take?
Most upholstery projects take 2 to 6 weeks from the time the shop receives your piece. A simple dining chair seat recover can be completed in a few days, while a full sofa reupholstery with structural repairs might take 4 to 6 weeks. The timeline includes several stages: stripping the old fabric, inspecting and repairing the frame and springs, replacing padding and foam if needed, cutting and sewing the new fabric, and applying it to the piece. Fabric availability is a common factor that extends timelines. If your chosen fabric is in stock, it ships within a few days. If it needs to be ordered from the mill, that can add 2 to 4 weeks. Custom orders or backordered fabrics can take even longer. Rush service is sometimes available for simple projects, but quality upholstery work requires time and cannot be meaningfully accelerated without compromising the result. Ask your upholsterer for a realistic timeline at the start of the project so you can plan accordingly.
Is it worth reupholstering old furniture?
It depends on the quality of the frame underneath. Furniture built before the 1970s was often made with kiln-dried hardwood frames, eight-way hand-tied springs, and doweled or mortise-and-tenon joinery. These pieces were built to last generations, and reupholstering them gives you furniture that outperforms anything you can buy new at a similar price point. Modern mass-produced furniture typically uses particle board, stapled joints, and sinuous wire springs that have a lifespan of 5 to 10 years. Reupholstering these pieces is usually not cost-effective because the frame will not last long enough to justify the investment. To evaluate whether your piece is worth reupholstering, flip it over and look at the frame construction. Solid wood with dowels or screws is a good sign. Particle board, cardboard, or excessive stapling suggests a piece that was not built to be reupholstered. Sentimental value also plays a role. A grandmother's wingback chair might be worth reupholstering regardless of construction quality because its value to you is not measured in dollars.
What fabric should I choose for a family sofa?
For a sofa that gets daily use from a family with kids and pets, prioritize performance fabrics designed to resist stains, wear, and fading. Crypton, Sunbrella, and Revolution are popular performance fabric brands that offer upholstery-weight textiles in a wide range of colors and patterns. These fabrics are treated or woven to repel liquids, resist staining, and clean easily with soap and water. They also hold up to the abrasion of daily sitting, which is measured by the Wyzenbeek or Martindale rub count. Look for fabrics rated at 30,000 or more double rubs for heavy-use furniture. Leather is another excellent choice for families because it is durable, easy to clean, and develops a beautiful patina over time. Top-grain leather in a semi-aniline finish offers the best balance of natural appearance and stain resistance. Avoid delicate fabrics like silk, linen, and light-colored velvet for high-traffic family pieces. Also consider fabric pattern and color. Medium tones and patterns hide wear and minor stains better than solid light colors.
Ready to make it yours?
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