Free Motorcycle Shop Website Template
A bold, high-contrast motorcycle shop template in black, crimson red, and chrome silver. Secular One heavy headings with Barlow body text, service and parts breakdowns, featured bike showcases, gear and accessory sections, and a service appointment booking form for motorcycle dealerships and repair shops.
Why motorcycle shops need a website that attracts riders and fills service bays
Motorcycle riders are a passionate, research-driven audience. Whether they are looking for a new bike, need service on their current ride, or want to upgrade with parts and accessories, they spend significant time online before walking into a shop. Your website is where riders form their first impression of your business. A site that looks sharp, loads fast, and immediately communicates what you offer sets you apart from competitors still relying on outdated pages or social media alone. Riders want to see your inventory, understand your service capabilities, and get a sense of the shop's culture and expertise. High-quality photos of your showroom floor, your service bays, and completed builds tell riders this is a shop that takes pride in its work. Include details about your mechanics' certifications, the brands you carry, and the types of bikes you specialize in. A Harley shop has a very different clientele than a sportbike dealer, and your website should make your focus immediately clear.
Service department revenue is the financial backbone of most motorcycle shops. New and used bike sales get attention, but consistent service bookings pay the bills month after month. Your website should make scheduling service as easy as possible, with an online booking form that captures the bike's make, model, year, and the type of service needed. List your common services with transparent pricing where appropriate, such as oil changes, tire replacements, brake service, and seasonal winterization or spring prep. Riders appreciate shops that are upfront about costs. A dedicated service page that explains your process, estimated turnaround times, and any warranty on parts and labor removes the friction that keeps riders from booking. Seasonal service promotions, such as spring tune-up packages or pre-rally inspection specials, give riders a reason to book now rather than later.
Parts and accessories sales represent a major revenue opportunity that your website can drive both online and in-store. Riders are constantly looking for upgrades, replacement parts, and gear. Even if you do not sell parts through an online store, listing the major brands you carry, the categories of parts and accessories available, and your ability to special-order items draws riders to your shop. Content about popular upgrades for the bike brands you service, such as exhaust systems, suspension upgrades, or custom lighting, positions your shop as a source of expertise and drives both parts sales and installation revenue. If you host events such as group rides, bike nights, or demo days, feature these prominently on your website. Motorcycle culture thrives on community, and a shop that brings riders together builds the kind of loyalty that generates referrals and repeat business for years.
Not sure what you need yet? Read our small business website guide.
What's included
- Black with crimson red and chrome silver accent palette
- Secular One heavy heading with Barlow clean body typography
- Service breakdowns, featured bike showcases, and gear sections
- Service appointment booking form with bike make, model, and service type fields
Frequently Asked Questions
Is this motorcycle shop website template really free?
Yes, this motorcycle shop template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
How often should I service my motorcycle?
Service intervals vary by make and model, but most motorcycles need an oil change every 3,000 to 5,000 miles or at least once a year, whichever comes first. A full service that includes checking brakes, chain tension, tire wear, fluid levels, and electrical systems is recommended every 6,000 to 8,000 miles or annually. Consult your owner's manual for manufacturer-specific intervals, as some modern bikes with synthetic oil can go longer between changes. Riding conditions also matter. Frequent short trips, dusty roads, or extreme temperatures may require more frequent service. Seasonal riders should have a spring startup service before the first ride and a winterization service before storage. Regular maintenance prevents small issues from becoming expensive repairs and keeps your bike running safely and reliably.
What should I look for when buying a used motorcycle?
Start with a thorough visual inspection. Look for signs of crash damage such as scratched engine covers, bent levers or handlebars, and misaligned forks. Check the tires for adequate tread depth and even wear patterns. Uneven wear can indicate suspension or alignment problems. Examine the chain or belt for proper tension and wear. Look at the brake pads and rotors for remaining life. Ask for maintenance records, as a well-documented service history is one of the best indicators of how the bike was cared for. Start the engine cold and listen for unusual sounds during warmup. Check all lights, signals, and the horn. Take a test ride to evaluate how it handles, shifts, and brakes. If you are not confident in your ability to assess a used bike, most shops offer pre-purchase inspections for a reasonable fee. This small investment can save you thousands in unexpected repairs.
How much does motorcycle service typically cost?
Basic motorcycle service costs depend on the type of work and the bike. An oil and filter change runs $75 to $150 for most bikes, with synthetic oil on the higher end. A tire change including mounting and balancing costs $50 to $100 per tire for labor, plus the cost of the tire itself. Brake pad replacement typically runs $100 to $250 per caliper including parts and labor. A comprehensive annual service that includes oil change, filter replacement, brake inspection, chain adjustment, fluid checks, and a general safety inspection costs $200 to $400 for most standard motorcycles. High-performance sportbikes and large touring bikes with more complex systems may cost more. Valve adjustments, which are needed every 15,000 to 30,000 miles on many bikes, are more involved and can run $300 to $800 depending on the engine configuration.
Do I need to break in a new motorcycle?
Yes, the break-in period for a new motorcycle is important for long-term engine health and performance. Most manufacturers recommend a break-in period of 500 to 1,000 miles with specific guidelines about RPM limits, speed variation, and avoiding sustained high speeds. During break-in, the piston rings, bearings, and other moving parts seat themselves against mating surfaces. Varying your speed and RPM during this period allows these parts to wear in evenly. Avoid holding a constant throttle position for long periods, and do not lug the engine at very low RPM or rev it to redline. Your first service, typically at 500 to 600 miles, is critical because it includes an oil change that removes metal particles generated during the initial break-in. Following the manufacturer's break-in procedure and completing the first service on schedule helps ensure your engine delivers reliable performance for its full lifespan.
Ready to make it yours?
Download the template and customize it yourself, or let us handle everything. We set up hosting, add your content, and launch your site.
Need help getting online? Check our free hosting guide.