Free Deli Website Template
A classic, hearty deli template in deep green, dark red, and goldenrod. Arvo slab-serif headings paired with Fira Sans body text, full menu displays with sandwich and platter sections, catering package breakdowns, daily specials highlights, and a catering order request form for neighborhood delis and sandwich shops.
Why delis and sandwich shops need a website that drives orders and catering business
Delis thrive on regulars, but every regular was a first-time customer once. When someone new to the neighborhood searches for "deli near me" or "best sandwiches in [city]," your website determines whether they walk through your door or drive past to a competitor. A website with your full menu, including prices, puts the information people want right where they are looking. Customers browsing menus on their phone during lunch hour make fast decisions. If your menu is a blurry photo on a review site while your competitor has a clean, easy-to-read menu on their own website, you lose that customer. Beyond the menu, your website tells your story. Whether you have been in the neighborhood for 40 years or just opened last month, your history, your sourcing, and your approach to making food is what turns a one-time visitor into a weekly regular.
Catering is where delis generate their highest-margin revenue, and it almost always starts with a web search. Office managers planning team lunches, families organizing gatherings, and event coordinators sourcing food for meetings all search online for local catering options. A dedicated catering page with clear package options, per-person pricing, minimum order requirements, lead time needed, and a simple order form captures this business. Include photos of your catering platters and trays so customers can see what they are ordering. List your most popular catering items and suggest quantities based on group size. Make it clear whether you deliver, what your delivery radius is, and whether setup is included. Catering customers who have a good experience become repeat clients, often ordering weekly or monthly for their workplace, making each new catering relationship a long-term revenue stream.
Daily specials, seasonal items, and limited-time offerings give customers a reason to check your website regularly and visit more often. A section on your homepage or a dedicated specials page that you update weekly creates repeat engagement. Pair this with simple calls to action like "call to order ahead" or "available until sold out" to create urgency. Your website should also make phone ordering easy by displaying your phone number prominently and listing your hours of operation on every page. Many deli customers prefer calling in their order for pickup rather than waiting in line, especially during the lunch rush. A website that facilitates this behavior, with the menu easily viewable on a phone and the phone number clickable for one-tap calling, directly increases your order volume during peak hours.
Not sure what you need yet? Read our small business website guide.
What's included
- Deep green with dark red and goldenrod accent palette
- Arvo slab-serif heading with Fira Sans body typography
- Full menu sections, catering packages, and daily specials highlights
- Catering order request form with headcount and delivery details
Frequently Asked Questions
Is this deli website template really free?
Yes, this deli template is completely free to download and use. No credit card required, no hidden fees. You can use it for personal or commercial projects.
Do I need coding skills to use this template?
Basic HTML knowledge is helpful but not required. The template uses clean, well-commented HTML and CSS that you can easily customize by changing text, images, and colors.
What pages are included in this template?
This template includes 4 professionally designed pages: Home, About, Services, Contact. All pages are fully responsive and work on desktop, tablet, and mobile devices.
Can you build me a custom website?
Yes. If you need something beyond what a template can do, we design and build custom websites and web apps from scratch. eCommerce, booking systems, membership sites, client portals, and more. Learn more about custom builds.
How far in advance should I order catering from a deli?
For small orders of sandwich platters or box lunches for 10 to 20 people, 24 to 48 hours notice is typically sufficient. Larger catering orders for 50 or more people, orders requiring specialty items, or events on particularly busy days like Fridays and weekends benefit from 3 to 5 days advance notice. Holiday catering, especially around Thanksgiving, Christmas, and Super Bowl weekend, should be ordered 1 to 2 weeks ahead as demand is very high and capacity is limited. When placing a catering order, confirm the delivery time, whether setup is included, what serving utensils or supplies come with the order, and the cancellation policy. Many delis offer a tasting or sample platter for first-time corporate clients placing large orders, so ask about this option if you are ordering for a business event.
What is typically included in a deli catering platter?
Standard deli catering platters vary by type but generally include generous portions meant to serve a specific number of guests. A sandwich platter typically includes a variety of full or half sandwiches with assorted meats, cheeses, and toppings, often with condiments on the side. Meat and cheese platters feature sliced deli meats and cheeses arranged with crackers, bread, mustard, and garnishes. Salad platters include options like potato salad, coleslaw, pasta salad, or green salads in serving-sized containers. Most delis also offer wrap platters, sub trays, and specialty platters like smoked fish or antipasto. Platters usually come with napkins, plates, and serving utensils. Side items like chips, pickles, cookies, and beverages can typically be added for an extra charge. Ask about customization options if you have dietary restrictions or preferences in your group.
Do delis accommodate dietary restrictions and food allergies?
Most delis can accommodate common dietary needs with some advance notice. Gluten-free bread options are increasingly available at many delis for sandwiches and catering. Vegetarian options usually include grilled vegetable sandwiches, egg salad, hummus wraps, and various salads. Specific food allergies like nut allergies or dairy allergies are handled on a case-by-case basis. When ordering, be clear and specific about the allergy so the deli can avoid cross-contamination during preparation. For catering orders with multiple dietary needs, placing the order further in advance gives the kitchen more time to prepare separate items safely. Keep in mind that delis work with a wide variety of ingredients in a shared kitchen, so individuals with severe allergies should discuss preparation procedures directly with the staff to assess the risk level for their specific situation.
What makes a good deli sandwich compared to making one at home?
A great deli sandwich comes down to three things: quality ingredients, proper portioning, and technique. Delis use commercial-grade meats that are sliced fresh to order at the ideal thickness for each type, something a home slicer rarely matches. The bread is typically sourced from local bakeries or baked in-house, and it is fresh that day. Portions are generous, with most deli sandwiches containing 4 to 8 ounces of meat compared to the 2 to 3 ounces most people use at home. Beyond ingredients, preparation matters. A good deli builds sandwiches with attention to the order of layers, the distribution of condiments, and the balance of flavors and textures in each bite. Toasting, grilling, or pressing is done with commercial equipment that produces better results than a home kitchen. The combination of superior ingredients, skilled assembly, and years of practice is what makes a deli sandwich consistently better than homemade.
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